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Katt has some experience in the superhero business, having starred as the "Greatest American Hero" on television. ROSE: That's when Folino and his partner, William Katt, decided to try motion comics instead.
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FOLINO: We just got to the point where by the fourth issue we had to stop and look around and go, you know what? This isn't quite working the way we want it to. But he says the costs were starting to add up. Folino says the company originally put out "Sparks" as a glossy comic book. ROSE: Christopher Folino is the writer of "Sparks" and the co-founder of a small indie press, called Catastrophic Comics. CHRISTOPHER FOLINO (Writer, "Sparks"): Unlike a cartoon, which can take anywhere from, you know, three months to six months to make, this is relatively quick. ROSE: But at just a fraction of the cost. It's the dialogue and sound effects that gives "Sparks" the punch of animation. While a few elements move, a car here, a cigarette lighter there, most of the penal is static. Each episode is about seven minutes long. ROSE: Motion comics like "Sparks" fall somewhere in between animated cartoons and old-fashioned comic books. Unidentified Man #2: You got a lot of tape in there? Because I got a lot of story. Unidentified Man #2: You want to hear me out first, pal. Unidentified Man #1: Every cop and supers looking for you, Sparks. JOEL ROSE: "Sparks" is a hardboiled super hero story set in the 1940s. One of the newest apps is something called Amotion Comet. These are just some of the many, many things you can now get delivered to your iPhone or iPod. Sailor's Nuts, cocktail recipes, the sonnets of Shakespeare.